The Roots Podcast by 12 Oaks Senior Living

Mastering Sales & Marketing: Inside 12 Oaks Senior Living's Success

David Ensor, Vice President of Sales and Marketing, joins Lori Jones, Chief Operating Officer of 12 Oaks Senior Living, to discuss challenges the senior living industry has experienced since COVID. They divulge into experiences, insights, and strategies which have involved adapting sales approaches and addressing evolving needs of resident and family.
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Sales and Marketing Excellence at 12 Oaks

Aaron Catoe, Senior Vice President of Operations, and David Ensor, Vice President of Sales and Marketing, join Greg Puklicz, President of 12 Oaks Senior Living, to delve into their approach to sales and marketing. Aaron and David address how connection, mindset, and care impact their outcomes.
 
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Ann Bargeron on Owner-Operator Alignment for A Thriving Senior Living Investment

Ann Bargeron, Senior Housing and Real Estate Leader, joins Greg Puklicz, President of 12 Oaks Senior Living, to discuss the importance of owner-operator alignment to create thriving senior living communities, especially those in need of CapEx investments.Learn more about 12 Oaks Senior Living
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12 Oaks Deep Dive with Dick Blaylock

Dick Blaylock, Founder and CEO of 12 Oaks Senior Living, shares with President Greg Puklicz, how he entered into the family business of senior living and how 12 Oaks’ core values shape the trajectory of their communities, team members, and the company’s future.Learn more about 12 Oaks Senior Living
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Get to Know Chief People Officer Melissa Labor

Join Melissa Labor, Chief People Officer at 12 Oaks Senior Living, and President Greg Puklitz, as they discuss how they are approaching labor, fueling their team, and creating an environment where both team members and residents alike can thrive.Learn more about 12 Oaks Senior Living
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Portfolio Update with Paul Wang

2023 has been shaped by phenomenal growth for 12 Oaks Senior Living. Listen to Greg Puklicz discuss 12 Oaks’ approach to revamping communities in the middle market with Paul Wang, Vice President of Asset Management.Learn more about 12 Oaks Senior Living
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How the Solutions Team Adds Value to 12 Oaks Senior Living

Listen to Greg Puklicz, President of 12 Oaks, and Eilleen Aldridge, Vice President of Solutions, discuss how 12 Oaks’ communities have increased resident retention and referrals through the Symphony of Life program and how their “sit in a seat” model provides continuity in leadership roles.
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How 12 Oaks Senior Living Supports Communities

Kelli Sawyer, VP of Accounting, and Erika Robledo, Human Resource Manager, join host Greg Puklicz to discuss the ways in which 12 Oaks approaches their communities with support through a variety of avenues. Both Kelli and Erika dive into how they came up through the 12 Oaks ranks, and what their departments do to build valuable team culture.
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Operations Overview

Lori Jones, Chief Operating Officer, joins host Greg Puklicz to discuss how 12 Oaks has overcome senior living operation challenges involving staffing, occupancy, and revenue. Lori has over 25 years of experience in senior housing operations and as a Registered Nurse brings a unique perspective to the conversation.
This episode was recorded at the NIC Spring Conference.
 
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Leading the Way to a Successful Community: Leadership Topics

Join Greg Puklicz, host of The Roots Podcast by 12 Oaks Senior Living, along with Aaron Catoe, Senior Vice President of Operations, as we hear about the importance of leadership in senior living operations. Aaron’s passion for his team members and residents is evident in his commitment to the industry and profession. As the Senior Vice President of Operations, he’s perfectly positioned to share some very informative thoughts on leadership in senior living community operations, especially what makes strong leaders and how to develop strong leaders.
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